Things I’ve Learned in College in Chart Form, Part II. The Credibility Camel phenomenon - When presenting a mock product or solution in class, the audience of peers will always ask questions about implementation and feasibility. The number and intensity of questions is directly connected to the level of technology present in the solution yet that relationship is not addressed in the questions. Example: 100% analog/No technology: “Seems legit. No problems here.” Website without a mobile/app presence: “Okay, I see some serious issues…” Website with mobile/app presence: “Seems okay.” Technology that will likely be possible in 6-18 months (e.g.g accessing point-of-sale data through credit card purchases): “THIS WOULD NEVER HAPPEN, I JUST DON’T SEE HOW THIS IS POSSIBLE.” Technology far off in the future (Flawless audio-based natural language processing and translation/civilian jet packs): “Brilliant. Seems legit. No issues here.”

Things I’ve Learned in College in Chart Form, Part II.

The Credibility Camel phenomenon - When presenting a mock product or solution in class, the audience of peers will always ask questions about implementation and feasibility. The number and intensity of questions is directly connected to the level of technology present in the solution yet that relationship is not addressed in the questions.

Example:

  • 100% analog/No technology: “Seems legit. No problems here.”
  • Website without a mobile/app presence: “Okay, I see some serious issues…”
  • Website with mobile/app presence: “Seems okay.”
  • Technology that will likely be possible in 6-18 months (e.g.g accessing point-of-sale data through credit card purchases): “THIS WOULD NEVER HAPPEN, I JUST DON’T SEE HOW THIS IS POSSIBLE.”
  • Technology far off in the future (Flawless audio-based natural language processing and translation/civilian jet packs): “Brilliant. Seems legit. No issues here.”

Notes

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